Do you have a motto or values at the heart of your work?

Have you ever been faced with a problem where data suggested a clear solution, but you took a different path instead?

How do you make money?

How well do you pay?

What are the hours like and is remote work permitted?

What do you make, who is it for, and why do they care?

What moment are you in as a team?

What's hard about what you're building?

Who is your best user and why do they specifically like you?

Zoom forward two years. The business is dead. Why?